Tools: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Procreate, Keynote, Powerpoint
Role: Design Assistant & Production Artist
Worked on Visual and Asset Production on various projects. Major Projects include for Apple Pencil and Apple Watch SOS Series 3 Production Pipelines. Collaborated with Producers, Directors, Senior Designers and Marketing teams on Events and Video Productions.
CHALLENGE
Apple's newest campaign in 2018 was introducing the new 9.7 inch iPad that supports the Apple Pencil. The challenge here was to help the design team create illustrations that showcase the Apple Pencil's capabilities with the new iPad using the Keynote and Numbers apps.
SOLUTION
The way I approached this was different from Apples normal approaches when designing things. I printed out all the approved slides from Numbers and Keynote and used Sharpies, Pens, and White out to roughly sketch out ideas to show producers.
RESULT
After feedback, and troubleshooting. I created various illustrations for the campaign that can now be viewed on Apple.com
