Keystone Design System

Keystone is TikTok's design system for monetization products. As part of the core Keystone team, we revamped the previous design system into a more consistent, streamlined, and visually distinct experience across TikTok's monetization products.

I played a key role in illustration and icon design, guidelines, and documentation — leading the development of the illustration and icon language from 0 to 1. In the implementation phase, I worked closely with developers and product designers to apply Keystone across TikTok's Global Monetization Products. Joining the Creative Design team, I also led the creation of campaign visuals for SMB RFP Global Campaigns for various clients.

Built across the full design-to-dev pipeline

From early concept and illustration language exploration through to developer handoff and documentation.