TikTok Keystone Design System & Creative Design
Role: Lead Illustrator and Icon Designer for Design Systems and Creative
Keystone is TikTok's new design system for monetization products. As the core Keystone team, we revamped the previous design system for a more consistent and streamlined, as well as visually enhanced and distinct experience across TikTok's monetization products.
As part of the core team, I played a key role in illustration and icon design, guidelines and documentation. Lead the development of the illustration and icon language from 0 to 1. In the implementation phase, I also worked closely with developers and product designers to apply Keystone effectively across TikTok's Global Monetization Products.
Joining the Creative Design team, lead the creation of Campaign Visuals for SMB RFP Global Campaigns for various clients.
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if Design Award 2024 - Keystone Design Systems
Tools: Figma, Figjam, Adobe After Effects, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Procreate, Keynote, Crate, Claude
